Negril is a large beach resort located across parts of two Jamaican parishes, Westmoreland and Hanover. Westmoreland is the westernmost parish in Jamaica, located on the south side of the island. Downtown Negril, the West End cliff resorts to the south of downtown, and the southern portion of the seven mile beach are in Westmoreland. The northernmost resorts on the beach are actually located in Hanover. Both parishes are part of the county of Cornwall. The nearest large town and capital of Westmoreland is Savanna-la-Mar.
Negril's has been rated as one of the top ten beaches in the world by many travel magazines. The north end of the beach is home to the large, all-inclusive resorts, and to the south are the smaller, family-run hotels. This combination gives the Negril area a large variety of rooms, services and prices. South of downtown Negril is West End Road, known as the cliff area, which is lined with resorts that offer more privacy. These areas offer easy access to waters good for snorkeling and diving, with jumping points reaching more than 40 feet high. Rick's Cafe is a place to watch the cliff jumpers, Rick's is considered one of the 1,000 places to go before you die.